Insights & Strategy
WHO WE ARE
Mosaic is a collective of researchers, strategists, psychologists, and writers that have spent the past 15 years crafting strategies for some of the world’s largest brands.
We believe in the power of understanding culture to inform brand strategy.
In a world that is increasingly digital, we center the human.
WHAT WE DO
We build custom research methodologies for each project, tailored to your brand’s needs.
HUMAN & CULTURAL INSIGHT
Audience Understanding
Consumer Segmentation
Culture Scoping
Market Safaris
BRAND STRATEGY
Positioning
Communications
Creative Development
Innovation Roadmaps
Pre-acquisition Assessments
USAGE STUDIES
Product Usage & Understanding
Shopper & Product Journeys Consumer Journaling
OUR PARTNERS
Case Study //
Spindrift Pre Acquisition Assessment
An investment partner looking to make a bid for Spindrift sought to understand what makes it special and what its growth potential could look like going forward.
Mosaic decoded Spindrift’s brand DNA and positioning in sparkling water as well as outlined ways it could competitively innovate going forward.
This work helped secure a winning bid that reflected Spindrift’s future value.
Teddy Santis NB CampaignCase Study //
Sneakers and Fashion
A global sneaker brand wanted to understand how best to tap into Gen Z fashion influences.
Mosaic interviewed leading experts in NYC, LA and Tokyo and immersed with sneaker heads of all stripes to map out the connection between sports heritage, social clout and fashion today.
This work provided a strategic marketing and innovation playbook for iconic sneaker franchises.
Testimonials
“Mosaic is incredibly adept at uncovering and then distilling consumer attitudes into actionable strategic insights. This can make all the difference, whether launching an innovation, crafting a campaign, valuing a brand for acquisition, or readying it for sale.”
-Dave Burwick, CEO of Spindrift
“James has great consumer instincts and conveys his findings clearly and in actionable terms”
-Jim Koch,
Co-Founder and Chairman of Boston Beer
Get in Touch
hello@mosaicinsights.co
